Volg Konsumwaren AG
“Fresh and friendly” promotional advertising
The Swiss specialist in small-town stores and small retail outlets uses myPUBLISH to automate its advertising for all weekly promotions. The system also ensures consistent product information throughout, from newsletters and newspaper advertisements to web banners, the magazine, the website, and the company’s own recipe database. Volg also relies on our professional and cost-effective media services.
Its advertising and procurement staff use the system to supply more than 600 local stores with up-to-date promotional advertising in German and French every week and to produce all advertising material for a broad range of media channels. Today, this is achieved by a small team – always on time, with the right prices, containing the correct information. The automated solution is an essential tool that greatly simplifies the creation of publicity material.
A whole range of advantages
Effective digitalization and continual customization
Volg has been counting on the publishing expertise of n c ag for over 25 years and greatly values long-standing and trust-based collaboration.
The company now employs myPUBLISH, a comprehensive and automated publishing system, for its marketing and communication. And the system remains an evolving one, jointly enhanced and adapted to changing requirements.
Solutions for every need
myPUBLISH seamlessly incorporates various modular software solutions.
Flexible media and recipe database
myASSETS provides Volg with an extremely flexible digital asset management (DAM) system. All media assets for the products offered can be stored and managed here in one central location: images, logos, labels, as well as descriptive texts and translations.
Consistent product information for all channels
The product information management (PIM) system myCONTENT is integrated with SAP via an interface, from where it obtains product and planning information. The system thus forms the central source of data for producing advertising material for all media, and it also supplies external systems such as the website.
Hybrid planning and creation of advertising material
Volg creates its campaign formats such as posters and press advertisements in myCATALOG. The system supports and monitors the stages of the process performed by marketing staff by means of workflows and notification e-mails.
Automated production of PDFs
Marketing staff use the myPOD web-to-print solution to create PDFs based on templates. This enables advertising material to be generated in just minutes, without needing the support of experts or the use of additional layout programs. This allows shelf stoppers showing up-to-date pricing to be created, as well as advertising posters for Volg’s various seasonal activities.
Tamara Scheibli, Volg Konsumwaren AG
Head of Communication/Advertising
«At Volg, we nurture long-standing relationships with our suppliers and external partners. We work with n c ag on a professional, cooperative basis and in a spirit of mutual respect. We greatly appreciate this.»
Alina Dittli, Volg Konsumwaren AG
Communication/Advertising
«myPUBLISH is an essential tool for us to produce advertising material. We previously coordinated a lot via e-mail, but today all information and processes are integrated within one system. And everything is designed to be media-neutral, the same across all channels, and organized in workflows.»
Ongoing development: close by, straightforward and personal
Volg is based in Swiss villages, and even in the remotest valleys. Volg stores often are meeting places for people who know each other personally. And this closeness and the human element are also reflected in the way communication and marketing have developed. For over 25 years, Volg has trusted the experts at n c ag to provide its staff with advice and support. The entire process of producing advertising material has thus been digitalized and effectively mapped in myPUBLISH.
And even this solution is not yet complete – both partners are carefully working together to develop it further. For example, a new production planning system in SAP has now enabled price labels to be issued for all promotional products instead of just a small selection. Following an amendment to the Swiss Ordinance on Price Indication (Preisbekanntgabeverordnung), the 100 g price has been implemented in the PIM system and can be released in all advertising materials at the push of a button. Last but not least, customers want to be informed via an ever-increasing number of channels and media. Volg is responding to this with the website, customer magazine, newsletters and banner advertising.
About Volg
Volg is the specialist for village stores and small retail outlets in the German- and French-speaking parts of Switzerland. Proximity to the customer is a given – as a convenient shopping opportunity or in personal contact with people.
Volg Konsumwaren AG belongs to the fenaco group, which was founded in 1993 after the merger of six agricultural cooperative associations and, in its capacity as a customer to farmers, ensures that Swiss food reaches consumers.
We look forward to hearing from you
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