Web-to-print

Web-to-print

Simple and affordable advertising material

There are many reasons for having elaborately designed layouts. However, today most advertising materials follow clearly defined specifications regarding design and basic layout. Producing these with conventional DTP methods is often needlessly expensive and complicated.

myPOD is an intuitive SaaS solution that makes publish-on-demand possible. The system automates all processes for creating and editing corporate printed matter and advertising materials such as banners, advertisements, price lists, catalogs and POS promotional tools. Whether the end result is used online or printed is irrelevant.

The web-to-print solution forms the core of your automated advertising material production. It suits all digital formats and printed matter based on standardized layouts. Your employees, partners or customers can create finished layouts themselves without needing any DTP knowledge or software. Fast, affordable, error-free and of the highest data quality. Every layout is automatically created in your browser in just a few seconds. And with all templates stored centrally, updates can be made within seconds.

Your benefits

Reduced production costs and automation of all processes

Standardized advertising materials such as banners, advertisements, price lists, catalogs and POS displays can be edited by marketing staff, branches, external users and partners themselves. The layout is created fully or semi-automatically after the content has been selected, matched individually to the respective advertising material and your requirements. You don’t need specially trained staff or expensive DTP software installed on your computer.

Consistent brand presence across all advertising materials and print media

With template-based production, you achieve maximum brand loyalty across all media. Users work in the browser and can only change elements for which they have permission. This means no more discrepancies in logos, fonts or colors in your advertising materials. And this allows for even more complex layouts to be automated to 100% brand conformity.

Shorter time-to-market for advertising material production

Company departments, partners and external service providers can edit, complete and publish advertising material themselves. The system monitors and automates production and ensures compliance with all brand-specific guidelines. Users don’t waste time waiting for graphic specialists. And production time is greatly reduced compared to layouts created manually.

More flexibility and rapid response capability in marketing

You can delegate the task of producing advertising materials to a lot more people, thus eliminating organizational bottlenecks. Automation dramatically shortens production times. All templates and digital assets are stored centrally. For you, this means changes and updates are rolled out in the very shortest possible time. For all users, in all languages and across all channels.

Easy and intuitive access for internal and external users

All advertising materials are created directly in the browser. Authorized users can edit selected elements, for example replace images or overwrite text in certain places. All this is done using intuitive dialogs and wizards, enabling the system to be operated easily and immediately by untrained users.

Screenshot of the myPUBLISH web-to-print system in the notebook - n c ag

What is web-to-print?

Web-to-print, also known as Web2Print or W2P, refers to the internet-based generation and transmission of layouted advertising materials and printed matter. Working in a web browser simplifies the process for normal users, and the automation of workflows ensures error-free results. Standardized templates are thus personalized or prepared and automatically exported as PDFs or sent directly to the print shop.

Web-to-print solutions enable online printing and publish-on-demand for advertising materials, business stationery or communications media.

The W2P engine for producing your ad materials

myPOD is the integrated web-to-print tool from myPUBLISH. With a powerful and easy-to-use layout editor, you can create and personalize standardized advertising materials and printed products. Intuitive, inexpensive and fast.

Screenshot of production in the web-to-print system of myPUBLISH - n c ag

Large-scale productions

Ready-to-use designs and layout documents are stored in the W2P system and are edited and updated centrally. The catalog manager also supports complex catalog productions and database publishing. Within the manager, admins can create the advertising material from individual templates, manage editable areas and define the production process.

Screenshot of the adaptation in the web-to-print system of myPUBLISH - n c ag

Simple adaptation

Authorized users edit the templates directly in the browser and automatically create PDFs to the highest standards. Logical guidance through the application and an intuitive user interface allow the templates to be selected and then filled with content. Images, text modules and logos can be selected and inserted with the click of the mouse.

Screenshot of the text editing of the web-to-print system of myPUBLISH - n c ag

Integrated text editing

The system supports text editing, entering new text and integrating elements from external data sources. Buttons, drop-down menus and a preview function ease the text editing process. All this gives you direct control during the entry stage.

Screenshot of the product management of the web-to-print system of myPUBLISH - n c ag

Intuitive product management

All products managed in myCONTENT are available in myPOD. Custom searches make it easy to find content. Drag and drop to place it on templates or move it to different pages. The text editor lets you customize product texts directly in the browser.

Screenshot of the PDF generation of the web-to-print system from myPUBLISH - n c ag

Professionally generated PDFs

The solution supports comprehensive settings for checking the created PDFs. The integrated preview lets you check the current editing status at any time. Before the final PDF is created, the system provides a preview, with a preflight check if required. If necessary, you can edit and correct the various elements using the input screen.

Screenshot of the order mask of the web-to-print system of myPUBLISH - n c ag

Order screen with shipping instructions

You can send your orders directly from the system using the integrated order screen. For example, you can send an ad to a publisher or initiate a print job for business stationery, entering and transferring additional information in the process. The PDF or InDesign file is integrated for direct download or can be sent via link.

Screenshot of an overview graphic of myPUBLISH in all applications in the Notebook - n c ag

Integrated in myPUBLISH

myPUBLISH is a web-based publishing platform with a uniform user interface, individual user administration and comprehensive reporting. It seamlessly integrates myPOD along with other modular solutions into one application. This gives you an intuitive web-to-print platform with minimal user support requirements. Banners, adverts, price lists, catalogs and magazines are all published automatically and error-free every time.

The platform is hosted and operated as software as a service (SaaS) in our Swiss data center with its state-of-the-art security concept and maximum availability. You receive your ready-made solution directly from us at a flexible rate. Individual, transparent and with no high upfront investment costs.

What our customers say about us


Warning: Attempt to read property

Doris Lengwiler, Renault Suisse SA

Head of Marketing Communication
«Working in close cooperation with us, n c ag develops and hosts the central publishing portal for our dealers and also produces the required layouts and images. Thanks to this model, not only do we get everything from a single source, but we also have a committed and reliable local partner whom we have successfully relied on for many years.»

Warning: Attempt to read property

Muriel Laporta-Asté, Hyundai Suisse

Head of Advertising & Media Hyundai Switzerland
«With myPUBLISH, we have a central portal for our retailers which we use to automate the creation and management of personalized advertising materials. In addition to first-class software, high commitment and fast service, n c ag also offers us professional media services that we have relied on for many years.»
Two n c ag employees work on a layout at the computer, symbolic of digital publishing and media services - n c ag

Publishing at its finest

As a media services provider, we have been supporting our customers for over 60 years. And we’ve been developing digital publishing solutions for more than 20 years. Today, over 50 notable national and international companies such as AMAG, Victorinox, SWISS, Volg and Switzerland Tourism place their trust in us.

Why should this be relevant to you? Publishing processes are complex and developing suitable software solutions is all about ideas, process knowledge and expertise. We have already helped shape many changes and transformations, learned from them and continued to improve ourselves. And we bring this expertise to every project.

We provide you the full package, from planning to implementation, control to evaluation. And we take the time to properly understand your requirements and challenges and to find the right solutions for your enterprise. Just ask our long-standing customers.

Your digital publishing experts

If you need help with your next project, we are available for initial discussions and consultations. Just get in touch with us.

A few of our customers

AMAG

AMAG

With myPUBLISH, AMAG has chosen a flexible publishing portal to automate its production of advertising materials, saving time and money over the previous solution.

Hyundai Suisse

Hyundai Suisse

Hyundai relies on myPUBLISH as a central portal for the management and publishing of its advertising materials and also uses our professional and affordable media services.

Renault Suisse SA

Renault Suisse SA

Renault Suisse doesn’t just count on our expertise in image editing and layout services – using the central publishing portal, they cut costs for producing advertising materials.

Volg Konsumwaren AG

Volg Konsumwaren AG

Volg not only trusts our professional media services for its advertising materials, it also uses myPUBLISH to centralize its management and production of print and online.