Digital asset management

Digital asset management

The central system for all content

Does the following ring a bell? The catalog is using the new logo, but the newsletter system still contains the previous version. The product update appears in the online store, but not on printed flyers and landing pages. Internal teams and external agencies share digital data via email and nobody knows which version is the latest.

myASSETS is an intuitive SaaS solution that allows you to create a central hub for all digital content and media assets. Images, logos, layouts, text, videos or other data: there is only one file of each asset, always in its current version, and always readily available. With access for all relevant employees, service providers and customers.

The digital asset management (DAM) system is the heart of your digital publishing processes: you organize, retrieve, share and publish all content from one central location. The solution stores all content in a media-neutral manner in a wide range of formats. It connects to publishing and content management systems via interface. Changes update automatically – across all media and channels.

Your benefits

Reliable management, approval and publishing of digital assets

The system gathers all content in one place: accessible to internal and external users at any time. This prevents data loss and expensive duplicate orders. The same applies to outdated content – as every digital asset is always available in its latest valid version. With access rights, differentiated roles and expiration dates, you have governance and the life cycle of your content under control.

Better return on investment (ROI) for your marketing expenses

Rather than searching for content in multiple directories and coordinating with multiple departments, employees can now find all content quickly and intuitively. And they free up time to focus on the work that really matters. The centralized system speeds up the creation, management and publishing of all your organization’s content and improves communication and collaboration across your business.

Increased efficiency of your production processes

Obsolete data, complicated research and time-consuming coordination are things of the past. Everyone involved, internally and externally, works together via a central tool and always has access to the latest version of all content. Communication and coordination is optimized across all teams and departments. And workflows automate key process stages and processes.

Shorter time-to-market for all deliverables

Just imagine: a change only needs to be made once and all applications update on their own. With a DAM system, there is only one version of each file, no matter how many media and channels it’s used on. Centralized searching and data storage accelerates all production processes. And since all employees always know what the status of all content is, collaboration and coordination improves dramatically.

Consistent communication across all channels

With a DAM solution, you ensure that content is always updated and consistent on every channel. All media and channels are supplied by a central system. Each asset exists only once. Versions for different formats, sizes or languages are automatically created and released. And when a file changes, the DAM updates all communications automatically and in real time.

Screenshot of the Digital Asset Management (DAM) of myPUBLISH in the notebook - n c ag

What is digital asset management?

Digital asset management (DAM) is software that lets you store and manage all of your company’s digital files. These include images, graphics, text, layouts, presentations and other content. DAM systems help you organize, find, share and publish your content on one central platform. Employees, service providers and customers have shared access to all content. Workflows and the integration of creative applications ensure an efficient production process.

DAM solutions are typically used to organize content for marketing and communication. Solutions that primarily manage media data are called media asset management (MAM).

The flexible DAM solution

myASSETS is the integrated digital asset management system from myPUBLISH. It provides all the capabilities for storing, managing and publishing your content across multiple channels.

Screenshot of the Digital Asset Management (DAM) user interface of myPUBLISH - n c ag

Straightforward operation and comprehensive access

The web-based solution is available around the clock for all internal and external users. They require internet access and a browser. This allows them to exchange files, edit metadata or add new content to myASSETS whenever they want.

Screenshot of various file formats in the Digital Asset Management (DAM) of myPUBLISH in the notebook - n c ag

Support for all content

The DAM system supports the storage and management of a diverse range of digital assets. These include images, graphics, layouts and templates as well as text, documents, videos and audio files. All content is versioned and enhanced with extensive metadata.

Screenshot of the Digital Asset Management (DAM) import from myPUBLISH in the Notebook - n c ag

Universal import

All types of assets are uploaded via drag and drop. Users are guided through the upload process and IPTC metadata is automatically applied. The system can also automatically import data from the ERP system or other enterprise software via an interface.

Screenshot of the Decide Queue of the Digital Asset Management (DAM) of myPUBLISH - n c ag

Reliability for external imports

With Decide Queue, photographers, agencies, markets or other externals can upload and tag content into an intermediate database. Later, you can check the assets and, if deemed good, apply final keywording before they are uploaded to the DAM solution.

Screenshot of the search functions of the Digital Asset Management (DAM) of myPUBLISH - n c ag

Individual search functions

Users can search content in myASSETS based on file names and extensive metadata. Complex searches can be saved for later use. Baskets help organize content and individual projects.

Screenshot of the Digital Asset Management (DAM) previews of myPUBLISH in the notebook - n c ag

Previews of all content

myASSETS provides an integrated preview for every digital asset. Video and audio files can be played. Metadata can be edited and customized directly in the preview.

Screenshot of the editing options of the Digital Asset Management (DAM) of myPUBLISH - n c ag

Comprehensive editing

Existing assets can be replaced with a single click. Groups of assets are saved as collections. Email links to collections can be sent, including password protection and expiration dates. And metadata for any number of assets can be edited together in just one step.

Screenshot of the provision and publication in the Digital Asset Management (DAM) of myPUBLISH in the notebook - n c ag

Flexible delivery and publishing

Assets are made available for download individually or via baskets and collections. The system allows you to send links to assets and generate individual file formats. Through interfaces, content can be automatically exported to third-party systems, such as CMS, online store or ERP software.

Screenshot of an overview graphic of myPUBLISH in all applications in the Notebook - n c ag

Integrated in myPUBLISH

myPUBLISH is a web-based publishing platform with a uniform user interface, individual user administration and comprehensive reporting. It seamlessly integrates myASSETS along with other modular solutions into one application. This gives you an intuitive publishing platform with minimal user support requirements. It covers all your publishing options, from print and web to multiple channels.

The platform is hosted and operated as software as a service (SaaS) in our Swiss data center with its state-of-the-art security concept and maximum availability. You receive your ready-made solution directly from us at a flexible rate. Individual, transparent and with no high upfront investment costs.

What our customers say about us


Warning: Attempt to read property

Yanick Belart, Franke Group

Electronic Business Solutions Team Leader
«With myPUBLISH we have a flexible media database that allows us to manage content for a wide range of departments in one system and make it available centrally. This solution, developed by n c ag, not only enabled us to make our processes more efficient, but also to save production costs.»

Warning: Attempt to read property

Nevena Milutinovic, Twerenbold Reisen AG

Digital Project Manager
«Our production processes are complex, and we need a partner with its own software developers to implement adaptations quickly and deliver individual solutions tailored to our needs. n c ag is highly reliable, has vast expertise and can support us in optimizing our data management and automating our catalog production.»
Two n c ag employees work on a layout at the computer, symbolic of digital publishing and media services - n c ag

Publishing at its finest

As a media services provider, we have been supporting our customers for over 60 years. And we’ve been developing digital publishing solutions for more than 20 years. Today, over 50 notable national and international companies such as AMAG, Victorinox, SWISS, Volg and Switzerland Tourism place their trust in us.

Why should this be relevant to you? Publishing processes are complex and developing suitable software solutions is all about ideas, process knowledge and expertise. We have already helped shape many changes and transformations, learned from them and continued to improve ourselves. And we bring this expertise to every project.

We provide you the full package, from planning to implementation, control to evaluation. And we take the time to properly understand your requirements and challenges and to find the right solutions for your enterprise. Just ask our long-standing customers.

Your digital publishing experts

If you need help with your next project, we are available for initial discussions and consultations. Just get in touch with us.

A few of our customers

Confiserie Sprüngli AG

Confiserie Sprüngli AG

Using our digital asset management database solution, myASSETS, Sprüngli centralizes its management of all media and content in a single portal, ensuring efficient processes at lower costs.

Feldschlösschen Getränke AG

Feldschlösschen Getränke AG

With centralized media and product information, we make Feldschlösschen’s marketing efficient and enable automated price list production for print and online.

Hotelplan Suisse (MTCH AG)

Hotelplan Suisse (MTCH AG)

The travel company uses myPUBLISH to manage its media and product information with maximum efficiency and to automate its travel catalog page layout.

Jumbo

Jumbo

Jumbo used myPUBLISH to make its management of product content and publications efficient and relied on our professional media services for producing its advertising materials.

Mövenpick Hotels & Resorts

Mövenpick Hotels & Resorts

Via a central publishing portal, Mövenpick brought efficiency and automation to the management of media and the production of advertising materials for print and online.

Swiss Travel System AG

Swiss Travel System AG

The marketing company relies on our professional image editing service and uses myPUBLISH to centralize the management of all its media and product information in a single portal.