
Digital asset management
The central system for all content
Does the following ring a bell? The catalog is using the new logo, but the newsletter system still contains the previous version. The product update appears in the online store, but not on printed flyers and landing pages. Internal teams and external agencies share digital data via email and nobody knows which version is the latest.
myASSETS is an intuitive SaaS solution that allows you to create a central hub for all digital content and media assets. Images, logos, layouts, text, videos or other data: there is only one file of each asset, always in its current version, and always readily available. With access for all relevant employees, service providers and customers.
The Digital Asset Management (DAM) system is at the heart of your digital publishing processes: you organize, find, share, and publish all content from a central hub. The solution stores all content media-neutrally in a variety of formats, streamlines your production, and integrates efficient AI tools directly into your workflows. It connects to publishing and content management systems via interfaces. Any changes are updated automatically — across all media and channels.
Your benefits

What is digital asset management?
Digital asset management (DAM) is software that lets you store and manage all of your company’s digital files. These include images, graphics, text, layouts, presentations and other content. DAM systems help you organize, find, share and publish your content on one central platform. Employees, service providers and customers have shared access to all content. Workflows and the integration of creative applications ensure an efficient production process.
DAM solutions are typically used to organize content for marketing and communication. Solutions that primarily manage media data are called media asset management (MAM).
The flexible DAM solution
myASSETS is the integrated digital asset management system from myPUBLISH. It provides all the capabilities for storing, managing and publishing your content across multiple channels.

Straightforward operation and comprehensive access
The web-based solution is available around the clock for all internal and external users. They require internet access and a browser. This allows them to exchange files, edit metadata or add new content to myASSETS whenever they want.

Support for all content types
The DAM system supports the storage and management of a wide variety of digital assets — from images, graphics, layouts, and templates to texts, documents, videos, and audio files. All content is version-controlled and enriched with extensive metadata. Special image functions such as Focal Point and Protected Area ensure that key visual elements remain in focus across all formats and crops.

AI-Assisted Image Workflows
Images can be automatically tagged, described, or checked for compliance with your visual standards directly in the system. The system supports the integration of different GPT models, manages prompts centrally, displays usage costs, and supports automated image editing and optimization.

Universal import
All types of assets are uploaded via drag and drop. Users are guided through the upload process and IPTC metadata is automatically applied. The system can also automatically import data from the ERP system or other enterprise software via an interface.

Reliability for external imports
With Decide Queue, photographers, agencies, markets or other externals can upload and tag content into an intermediate database. Later, you can check the assets and, if deemed good, apply final keywording before they are uploaded to the DAM solution. The system also checks and prevents duplicates.

Individual search functions
Users can search content in myASSETS based on file names and extensive metadata. Complex searches can be saved for later use. Baskets help organize content and individual projects.

Previews of all content
myASSETS provides an integrated preview for every digital asset. Video and audio files can be played. Metadata can be edited and customized directly in the preview.

Comprehensive editing
Existing assets can be replaced with a single click. Groups of assets are saved as collections. Email links to collections can be sent, including password protection and expiration dates. And metadata for any number of assets can be edited together in just one step.

Flexible delivery and publishing
Assets can be provided individually or via collections for download. The system supports asset URLs, can generate specific file formats on the fly to optimize storage usage, and also exports metadata such as article numbers. Via interfaces, content can be automatically transferred to third-party systems — for example, CMS platforms, online shops, or ERP systems.

Integrated in myPUBLISH
myPUBLISH is a web-based publishing platform with a uniform user interface, individual user administration and comprehensive reporting. It seamlessly integrates myASSETS along with other modular solutions into one application. This gives you an intuitive publishing platform with minimal user support requirements. It covers all your publishing options, from print and web to multiple channels.
The platform is hosted and operated as software as a service (SaaS) in our Swiss data center with its state-of-the-art security concept and maximum availability. You receive your ready-made solution directly from us at a flexible rate. Individual, transparent and with no high upfront investment costs.
What our customers say about us

Yanick Belart, Franke Group
Electronic Business Solutions Team Leader
«With myPUBLISH we have a flexible media database that allows us to manage content for a wide range of departments in one system and make it available centrally. This solution, developed by n c ag, not only enabled us to make our processes more efficient, but also to save production costs.»

Nevena Milutinovic, Twerenbold Reisen AG
Digital Project Manager
«Our production processes are complex, and we need a partner with its own software developers to implement adaptations quickly and deliver individual solutions tailored to our needs. n c ag is highly reliable, has vast expertise and can support us in optimizing our data management and automating our catalog production.»

Publishing at its finest
As a media services provider, we have been supporting our customers for over 60 years. And we’ve been developing digital publishing solutions for more than 20 years. Today, over 50 notable national and international companies such as AMAG, Victorinox, SWISS, Volg and Switzerland Tourism place their trust in us.
Why should this be relevant to you? Publishing processes are complex and developing suitable software solutions is all about ideas, process knowledge and expertise. We have already helped shape many changes and transformations, learned from them and continued to improve ourselves. And we bring this expertise to every project.
We provide you the full package, from planning to implementation, control to evaluation. And we take the time to properly understand your requirements and challenges and to find the right solutions for your enterprise. Just ask our long-standing customers.
Your digital publishing experts
If you need help with your next project, we are available for initial discussions and consultations. Just get in touch with us.

