Mammut Sports Group AG

Mammut Sports Group AG

Excellent photo productions for premium products

Mammut, one of the world’s leading brands in the outdoor and mountaineering industry, not only demands the highest standards for the clothing and equipment developed by the company, but also for the presentation and communication of its products. For photographing product images and handling the complex production, Mammut relies on the expertise of our partners, ansichtsache ag and Bildfactory.

Previously, multiple service providers were involved in the photo production process, resulting in low transparency and a high need for coordination. Over the years, the product portfolio has continuously grown, and complexity has increased due to market conditions, international supply chains, or production adjustments. Today, ansichtsache primarily manages the entire product image creation process for the international online shop, handling several hundred items per season – reliably, affordably, on time, and with top quality.

Aufnahme aus dem Fotostudio beim Shooting eines Mountain Bikes, symbolisch für Fotografie - n c ag

n c ag, ansichtsache ag and Bildfactory

Since August 2023, n c ag, ansichtsache ag and Bildfactory have been pooling their expertise for innovative solutions in digital publishing, photography, image editing and AI services.

As an expert in digital publishing, n c ag embodies automated processes and first-class services. ansichtsache ag and Bildfactory are leaders in the fields of photography, film and image editing in combination with AI. The partnership enables groundbreaking solutions to be developed from a single source that are ahead of current market standards and meet future needs even better.

Numerous Advantages

All-inclusive handling

From Hollowman shots to model photography, from logistics during production to final data delivery, the experts at ansichtsache provide a complete package Mammut can depend on. We reliably produce the continuously growing data volume, ensure traceability throughout production, and account for all changes, delays, or updates in the process.

Customer-specific expertise

We have worked closely with Mammut’s marketing department for many years and have extensive knowledge of the company and its specific communication requirements. This enables us not only to meet all the demands of complex production and consistently deliver with the required speed and quality, but also to initiate optimizations and innovations.

Impressive quality

At our photo studios in Urdorf, we deliver photos of absolute premium quality at lower costs than was possible with previous service providers. Additionally, we have the specialists and technology for comprehensive production management and professional post-production. The results are clear: click-through rates on the website are much higher than before, and dwell time has significantly increased.

Transparency and process optimization

Mammut delivers several hundred items per collection, with up to 16 different photos needed for each. The work for collections overlaps in time due to delivery delays and production adjustments. With a specially developed tool for product handling, we provide Mammut with maximum transparency throughout the production process.

Best quality and many years of experience

Mammut has trusted ansichtsache’s expertise since 2014, placing a high value on top quality, reliable collaboration, and a deep understanding of processes and requirements. Since the start of the collaboration, quality, speed, and cost have been impressive.

ansichtsache has not only consolidated the previously fragmented image production for various digital channels but also ensured the much-needed transparency throughout the entire production process. Today, Mammut always knows the status and location of each of the over 800 products in a production cycle.

Solutions for complex requirements

We are creative professionals with a passion for detail and extensive experience. Our approach is based on quality, individuality, and customer proximity. We have the experts and technology to handle the entire production process, providing our clients with professional, tailor-made quality every time.

Efficient and transparent production

A large number of items, delays, changes, different product combinations, and staggered shooting schedules: we handle this complexity with experience, a precise understanding of Mammut’s processes, and a custom-developed product handling software. We manage logistics, oversee production, deliver perfectly processed images in top quality, and ensure full transparency at all times.

Top-quality photography

We produce thousands of photos for Mammut every year: for two collections per year, with up to 16 photos per item. A style guide, developed in collaboration with Mammut, specifies the required ghost images, detail shots, and model photos for each product. Product images, Hollowman shots, and model photography are done at our Urdorf studios. Each item goes through various stages and studios for staggered shots to meet all production demands.

Professional post-production

The staggered production is also a challenge for image editing: no matter when in the process the photo was taken, once all images are ready, they are matched and aligned with the original. This ensures that fabric and color appear consistent across all images, whether they are model shots, ghost images, or detail shots.


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Natalia Daetwyler, Mammut Sports Group AG

Product Photography Manager
«We have long trusted ansichtsache ag for the photography and image editing of our products. We are consistently impressed not only by the quality of the finished images but also by their deep understanding of our needs and processes, as well as their flexibility and professionalism in working with us!»

Development with experience and innovation

To meet all demands precisely, we have closely collaborated with Mammut since 2014. From the start, we not only impressed with our photography and successful test runs but also by showcasing future prospects and offering an efficient, well-thought-out organization from start to finish. It was clear to us that the demands would continue to evolve. And they have.

New products, brand design updates, style changes, production adjustments at Mammut, or new technologies consistently bring new challenges and opportunities. Over time, we have successfully adapted to many changes, developing solutions together. Changes, optimizations, and the integration of new technology are continuously discussed and tested.

We always implement new solutions in close collaboration with Mammut. It is important for us to have knowledgeable contacts available at all times, and we share a common focus on quality and reliability, as well as a commitment to our customers, for whom we do our best every day.

About Mammut

Mammut is a Swiss company founded in 1862 that offers high-quality products and unique brand experiences to outdoor and mountaineering enthusiasts worldwide. For over 160 years, this globally leading brand has stood for safety and pioneering innovation. Mammut products combine functionality and performance with contemporary design. With its range of hard goods, footwear, and apparel, Mammut is one of the few complete providers in the outdoor market. The Mammut Sports Group AG operates in around 40 countries and employs around 800 people.

We look forward to hearing from you

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