Feldschlösschen Getränke AG

Instead of referring customers to the webshop, Sales Managers can now use digital and printed versions of the price lists with an attractive layout and inform their clients through all relevant channels. Ongoing updates ensure that the current product range and correct prices are always communicated.

Before the solution was implemented, price list updates happened at most twice a year — far too infrequent in times of rapid price changes and fluctuating product availability. Now, the price list is updated twice a month. Changes and adjustments reach the market much more quickly and can be implemented more effectively.

Thanks to the automated process, no additional help is needed to create the lists. The external agency can now focus on creative tasks rather than producing Excel-based lists. Where employees used to spend weeks on price lists, data maintenance now happens alongside daily work, and the creation takes just minutes.

All price lists are published nationwide in three languages. While translation used to be a laborious manual task, it is now fully integrated into the system. For each new or updated item, the system automatically requests and stores a translation for each product. Output into the three language versions happens fully automatically without manual intervention.

Previously, all changes were entered manually into an Excel file used by the external agency to create the price lists. Today, the solution is directly connected to the SAP system. All data is centrally maintained, and the system automatically places products into the layout — without copy & paste or manual steps.

With a single tool, Feldschlösschen now manages all product information and images, including maintenance, updates, and translations. The system enables automated price list generation at the push of a button based on templates. With the connected lettershop, not only digital PDFs but also printed price lists can be produced.