Eurotrek AG
Flexibility and Automation in Travel Communication
With myPUBLISH, the travel company manages all offers efficiently and transparently through a central portal, automates catalogue production, and centrally coordinates partner sales.
With the integrated platform, product managers maintain all travel offers and produce two catalogues per year in two languages each. For customer advisors, it is the tool to create offers, and for partner sales, it serves to centrally control offer communication for all connected sales partners. The solution saves time, increases efficiency, and greatly simplifies daily work. Today, they can create individual catalogues in a short time — tasks that previously required more effort via an external graphic agency — and bring their offers to market months earlier.
Many advantages
Efficiency, Standardization, and Flexibility
Before myPUBLISH, all trips were managed manually, and each offer existed as a Word file that needed to be sent to the graphic agency for every change — for each language version. Since travel stages often appear in multiple trips, changes to one stage required updates in many individual documents.
The goal of the new system was to simplify and streamline internal processes, automate catalogue production, reduce the reliance on the graphic agency, and support partner sales — all without losing the ability to reflect the full diversity of offers.
Solutions for every need
myPUBLISH integrates modular software solutions into one platform, centralizing offer management and partner sales in an intuitive publishing environment, enabling automation, control, and efficiency.
Integrated Image Management
myASSETS is the flexible DAM (Digital Asset Management) within the platform. Product managers manage travel images directly, while marketing can add more. It supports catalogue creation and will soon serve as the central image source for the website.
Central Travel Planning
In myCONTENT, the PIM (Product Information Management), offers for all languages, channels, and media are maintained. Prices and travel dates are pulled from Tourbook ERP. Texts can be compared and harmonized. With Group Content, stages are individually managed, enabling flexible package creation and partner offers.
Clear Partner Portal
myAPP provides partners with direct access to travel information and lets the sales team see which partner interacts with which offers. Partners can download prices, dates, images, and documents (HTML, Word, PDF) — with version tracking for easy updates.
Automated Catalogue Production
In the myCATALOG publishing tool, product managers organize catalogue content, choose templates, and customize layouts. The system automatically places the content, checks text length and image quality, generates tables of contents and calendars, and exports press-ready files in minutes.
Nina Fluri, Eurotrek AG
Co-CEO
«We now know exactly which partner downloaded which trip and can update offers specifically as needed.»
Reto Zingg, Eurotrek AG
Co-CEO
«We always have the latest version of each offer and can publish changes continuously. This has drastically simplified and accelerated our processes — and created real value for customers, who can find and book trips earlier.»
Günther Lämmerer, Eurotrek AG
former CEO
«The offer is the heart of any business, and we control it completely through myPUBLISH. It quickly became a crucial tool for us.»
Expertise and Commitment Deliver Results
During implementation, all offer management was centralized, catalogue creation was automated, and flexible templates were developed with care. A structured data import enabled a smooth start — manual setup would have taken months. The n c ag team also helped with image harmonization and print coordination. Thanks to strong collaboration, all goals were achieved on time — including new features like the partner portal added during the project.
Today, product managers maintain all travel data for all channels and languages in one place. Updates are simpler, faster, and more consistent. Sales has full visibility, and partners benefit from a clear source of information. After only a few months of onboarding, the first catalogue was already live.
The gains in efficiency from myPUBLISH will become even more visible in the future. All offers are live in the system, changes are published anytime, and updates sync automatically across all materials. Even catalogue creation is now just one click away. The next step is connecting the company’s website for fully automated online publishing. Given the success, other companies in the Eurofun Holding will also adopt the platform.
About Eurotrek
Founded in 1981 by SSR (Swiss Student Travel Service), Eurotrek was one of Europe’s pioneers in outdoor and adventure travel. Since 2004, it has been part of the Eurofun Holding, offering bike and hiking holidays on the Swiss market. As the official ground operator of SchweizMobil and partner of Switzerland Tourism, Eurotrek is the largest provider of such tours in Switzerland.
Their portfolio ranges from easy tours for all ages to active canoe trips, sailing adventures, animal experiences, and demanding trekking or mountain bike tours. The team consists of 20 employees, and the company has been headquartered in Dietikon near Zurich since 2019.
We look forward to hearing from you
Mike Spoerri
COO, Key Account Manager
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