Technology on Tour – The Path to Personalized Experiences

What a fantastic evening! On June 25, we had the pleasure of welcoming over 50 guests from the print, media and communications industry to our after-work apéro in Urdorf. The combination of professional exchange, hands-on insights and a relaxed atmosphere made the event a true highlight.

After-work drinks reception with the Verband Schweizer Druckindustrie (VSD)

At the heart of the event was a panel discussion on the topic of “Technology on Tour”. Irene Aeppli (CEO, n c ag) and Nevena Milutinovic (Twerenbold Reisen AG) impressively demonstrated how central product data can be used to generate individual content with just a few clicks – from personalized catalogs and automated PDFs to dynamic web content. The discussion was moderated by Anita Borer (fürschi GmbH), who guided the conversation with targeted questions and opened up exciting perspectives.

Live Demos and Insights into Production

After the discussion, our guests were given exclusive insights into the production facilities of n c ag. At various stations, they experienced how modern media production works today – automated, scalable, and intelligent. Highlights included:

Automated catalog production: From structured product data directly to layout – efficient, error-free, and time-saving.
AI-supported image management: Automatic tagging, image selection and content analysis using artificial intelligence.
Product photography meets AI: High-quality images combined with AI-generated environments for maximum visual impact.
Data handling & output processes: Seamless workflows for cross-media publishing across all channels.

Networking, BBQ and Relaxed Conversations

The apéro ended with a wonderful BBQ – featuring delicious smoked specialties, cold drinks, and lively conversations. A big thank you goes out to all guests, contributors and supporters – especially to the Swiss Printing Industry Association (VSD), fürschi GmbH, Twerenbold Reisen AG, and of course our dedicated team at n c ag.