{"id":7893,"date":"2022-06-20T10:36:19","date_gmt":"2022-06-20T08:36:19","guid":{"rendered":"https:\/\/ncag.ch\/?p=7893"},"modified":"2023-01-23T17:12:05","modified_gmt":"2023-01-23T16:12:05","slug":"christian-seyboldt-databases-are-like-vain-divas","status":"publish","type":"post","link":"https:\/\/ncag.ch\/en\/blog\/christian-seyboldt-databases-are-like-vain-divas\/","title":{"rendered":"Christian Seyboldt \u2013 databases are like vain divas"},"content":{"rendered":"<div class=\"block block--intro relative \"  id=\"block_8ac448227e7ca046e3699006614fa9de\" data-id=\"\">\n\n\n\t\n\t\t<div class=\"bg--light\">\n\n\t\t<div class=\"object-fit-con\">\n\t\t\t<picture>\n\t            <source \n\t                media=\"(min-width: 801px)\" \n\t                srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag.jpg 2400w,\n\t                \thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag.jpg 1920w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag.jpg 1600w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1400x551.jpg 1400w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1200x473.jpg 1200w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1024x403.jpg 1024w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-800x315.jpg 800w\"\n\t                sizes=\"100vw\">\n\n\n\t            \n\t                <source \n\t                    media=\"(max-width: 800px)\" \n\t                    srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1400x551.jpg 1400w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1200x473.jpg 1200w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag-1024x403.jpg 1024w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag.jpg 800w\"\n\t                    sizes=\"100vw\">  \n\t                \n\t            \n\t            <img decoding=\"async\" \n\t                src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-1600x630-ncag.jpg\"\n\t                alt=\"Christian Seyboldt \u2013 databases are like vain divas\" class=\"one-whole\">\n\t        <\/picture>\n\t    <\/div>\n\n\t\t<\/div>\n\n\t\n\t<div class=\"relative\">\n\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\n\t\t\t<nav class=\"breadcrumbs\" itemprop=\"breadcrumb\"><ol><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/\" itemprop=\"url\">n c ag<\/a><\/li>  <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/blog\/\" itemprop=\"url\">Blog<\/a><\/li><\/ol><\/nav>\n\t\t\t<div class=\"contact-icons\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/n-c-ag\/\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-linkedin\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@ncag.ch\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-mail\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+41447353838\">\n\t\t\t\t\t\t<i class=\"icon-phone\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"text--center\">\n\n\t\t\t\t<h1>Databases are like vain divas: if you\u2019re not nice to them, they go into a huff and shut down. And then you need support!<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text \" id=\"block_022a55db8e994a4a6eb40dda7fc933f8\" data-id=\"\">\n\n\n\t<div class=\"container container--tiny margin-bottom--big\">\n\n\t\t\n\t\t<p><strong><em>Digital asset management, web-to-print or PIM systems are technically highly complex databases that everyone should be able to navigate with ease and just a few clicks. This basically works perfectly in everyday life. Even faulty manipulations can\u2019t harm a system; at worst, you get an \u201cerror\u201d message or the user is asked to enter the data again or consult the manual. It\u2019s only when the wrong data is entered by mistake that the system might freeze or crash. But even then, no harm has been done; at most, a bit of stress for a while. Get the support in! During a walk, Christian Seyboldt talks about his world of computers, their quirks, how he deals with them and the friendship he nurtures with them.<\/em><\/strong><\/p>\n<p>Interview with Christian Seyboldt in 2017, System Support at n c ag, Urdorf <em>\u2013 Thomas Gysin<\/em><\/p>\n<p>For your average IT technician, databases should actually function without errors; they are based on a system that has been carefully tested until the probability of an error source is 0.0001 percent, meaning it could never happen in a human lifetime. And if the system does actually refuse a click command, it isn\u2019t the technology that\u2019s failed, it\u2019s the person operating it. So much for the logic of your average computer freak. On our walk, Christian Seyboldt takes a slightly more nuanced view, telling us a few things from his experience that we\u2019ve probably only seen in the movies. Computer nerds will have noticed long ago that artificial intelligence has now taken on a life of its own. The countless automated processes that have been built into a system have linked themselves and developed their own memory, which is constantly updated click by click, leaving no traces and ultimately presenting technicians with unsolvable riddles. No manual can help here, and cursing certainly won\u2019t either. The programmer has to show some humility, bow down in front of the machine, be nice and ask the machine if it can help. That\u2019s how it is today, says Christian Seyboldt, laughing. For many, this may sound scary, but he\u2019s been used to it for a long time, he\u2019s been part of this development, both from the programmer angle and the perspective of the machines. Humans will have to get used to the artificial intelligence of computers, and there\u2019s still enough time to understand computers and all their quirks, make friends with them and develop alongside them. Anyone not doing so, though, will get caught on the wrong foot sooner or later. Suddenly, instead of dealing with willing recipients of orders, they\u2019ll be faced with machines that have taken on a life of their own, and may start making demands of their own.<\/p>\n<h4>Smooth and nimble operation with n c ag\u2019s systems<\/h4>\n<p>When he talks about his customers\u2019 databases, Christian Seyboldt is very enthusiastic. The software solutions from n c ag are perfectly adapted to the real needs of the respective tasks, the user interface with all the information is easy to understand, the menu navigation is self-explanatory. All of this makes work basically easy for every user, and the error rate is close to zero. The systems are based on tried-and-tested solutions, so that even potential problems don\u2019t escalate into minor catastrophes in day-to-day operations. In most cases, support is provided by telephone or by email. If the problem is more hidden, the root cause is usually human error. An incorrectly named and wrongly stored file, for example, can only be located with a search program. He\u2019s happy whenever he can put a smile back on the faces of despairing customers. It can take a bit longer if you have no idea who the originator and what the cause is. Not even a manual helps much then. However, the rock-solid basis of the systems used certainly benefits him. And then it\u2019s a case of relying on logic, your own logic, i.e. human logic, and if that doesn\u2019t help, you go for the logic of the computer brain, which works a bit differently. These moments need you to stay calm, be nice to the computer and not look for a fight with it \u2013 just talk to it. And if you\u2019re on first name terms with your device, that helps!<\/p>\n<h4><span class=\"margin-bottom\"><strong>With media databases, things that ate up a lot of time and money back in the analog era are now available at the click of a mouse.<\/strong><\/span><\/h4>\n<figure id=\"attachment_1748\" aria-describedby=\"caption-attachment-1748\" style=\"width: 400px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1748 size-full\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-SEYBOLDT-400.267-ncag.jpg\" alt=\"Christian Seyboldt from behind working in support with database systems on the monitors - n c ag\" width=\"400\" height=\"267\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-SEYBOLDT-400.267-ncag.jpg 400w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-SEYBOLDT-400.267-ncag-300x200.jpg 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-SEYBOLDT-400.267-ncag-260x174.jpg 260w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-1748\" class=\"wp-caption-text\">At the workplace<\/figcaption><\/figure>\n<p>In the analog days, a good-quality title setting cost five francs per letter, retouching a photo easily reached a five-figure sum, and there was no internet. If speed was essential, couriers or cabs were ordered via the landline (cell phones didn\u2019t exist!) and getting a finished ad to be published could take up to a week. This was still the case 25 years ago! With today\u2019s media databases, it takes just a few clicks: the ad template is designed in line with the CI, all the information with the latest offering and the right price is inserted in the right place, and with one more click the ad appears on the desktop of the employee in charge at a publishing company, even the billing process takes place automatically. That\u2019s how it works today. Fascinating stuff! It works the same way with all means of communication. The database of n c ag customer M\u00f6venpick Hotels &amp; Resorts is a good example of this. Somebody somewhere in the world needs the latest room pictures for an advertisement, wants to correct a menu card, print a brochure or order new hotel signage. The networked database makes all this possible \u2013 it makes everything possible, anytime, anywhere in the world!<\/p>\n<p>&#8220;It\u2019s fun managing a tool like this and providing support,&#8221; says Christian Seyboldt, smiling. He retains a cool calmness, aware that there\u2019s always someone who needs his help \u2013 or, worst-case scenario, that he\u2019ll get called into action by the database itself, with it grumbling like a vain diva not happy with the attention she&#8217;s getting. What does he do then? &#8220;Stay calm and be nice to her,&#8221; says Christian. And he eats a piece of chocolate while doing so to keep all the fuss at bay.<\/p>\n<h4>Seyboldt\u2019s chocolate cake<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2127 size-full\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag.jpg\" alt=\"Christian Seyboldts chocolate cake with espresso, egg and chocolate - n c ag\" width=\"1212\" height=\"801\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag.jpg 1212w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-300x198.jpg 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-1024x677.jpg 1024w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-768x508.jpg 768w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-1200x793.jpg 1200w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-800x529.jpg 800w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-620x410.jpg 620w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-475x314.jpg 475w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-KUCHEN-1212X801-ncag-260x172.jpg 260w\" sizes=\"auto, (max-width: 1212px) 100vw, 1212px\" \/>According to Christian Seyboldt, before you let a computer problem drive you over the edge, grabbing a piece of chocolate helps, preferably dark, or even better, a big piece of chocolate cake. We\u2019ve got his favorite personal recipe here:<\/p>\n<p><strong>Seyboldt\u2019s chocolate cake<br \/>\n<\/strong>Instructions for small\/large mold<\/p>\n<p>300 g\/400 g dark chocolate, plain (70% cocoa content)<br \/>\n100 g\/200 g butter<br \/>\n100 g\/200 g cane sugar<br \/>\n5\/6 (large) eggs<\/p>\n<p>Melt the chocolate over hot water, melt the butter. Mix sugar and butter, add melted chocolate and stir well. Whisk the cracked eggs until foamy and fold them into the mixture. Pour into a buttered springform cake tin (small\/large), bake at 180\u00b0C for 30 minutes. Allow to cool, cover and refrigerate, and serve cold.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text  right  bg--grey\">\n\n\t\t\n\t<div class=\"flex flex--wrap right margin-bottom--huge\">\n\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t<picture>\n\t                <source \n\t                    media=\"(min-width: 801px)\" \n\t\t\t\t\t\tsrcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1024w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag-800x675.jpg 800w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag-620x523.jpg 600w\" sizes=\"50vw\" \/> \n\n\t\t\t\t\t<source \n\t\t                    media=\"(max-width: 800px)\" \n\t\t                    srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1600w,\n\t\t                    \t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1400w,\n\t\t                    \t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg 1024w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag-800x675.jpg 800w\"\n\t\t                    sizes=\"100vw\">  \n\t                    \n\t                <img decoding=\"async\" \n\t                    src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-CHRISTIAN-960x810-ncag.jpg\"\n\t                    alt=\"Christian Seyboldt privately on his motorcycle - n c ag\" class=\"one-whole\" loading=\"lazy\"\n\n\t                    \t\t\t\t\t\t\twidth=\"960\" \n\t\t                    height=\"810\"\n\t\t\t\t\t\t>\n\t\t        <\/picture>\n\n\t\t    \t\t    <\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t<p><strong>Christian Seyboldt, Support<\/strong><\/p>\n<p>Christian Seyboldt originally completed the old-school repro-photographer and lithographer training and was involved gradually in the transition from analog technology to the new digital age. What really fascinated him was IT technology, and this opened up a whole new world for him. Christian Seyboldt quickly discovered, by skillfully combining a wide variety of programs and components, that it\u2019s possible to turn a simple computer into an intelligent assistant able to perform many tasks in a work process more quickly, efficiently and precisely than a human being can. Today, he knows all the systems, shares his knowledge in training courses and is in charge of customer support. The artificial intelligence of today\u2019s computers might manage to fire up Christian Seyboldt\u2019s fascination every day, but he feels that humans remain the fulcrum of life. He lives with his wife and two children in the city of Zurich between the forest and the lake. Christian Seyboldt likes to travel a lot and is a passionate cook.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>During a walk, Christian Seyboldt talks about his world of computers, their quirks, how he deals with systems and the friendship he nurtures with them.<\/p>\n","protected":false},"author":3,"featured_media":2122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-7893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christian Seyboldt \u2013 databases are like vain divas - n c ag<\/title>\n<meta name=\"description\" content=\"Databases are like vain divas: if you\u2019re not nice to them, they go into a huff. 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