{"id":7891,"date":"2022-07-28T14:20:03","date_gmt":"2022-07-28T12:20:03","guid":{"rendered":"https:\/\/ncag.ch\/?p=7891"},"modified":"2023-01-23T17:11:33","modified_gmt":"2023-01-23T16:11:33","slug":"erich-gall-in-the-digital-age-mail-has-increased-in-value","status":"publish","type":"post","link":"https:\/\/ncag.ch\/en\/blog\/erich-gall-in-the-digital-age-mail-has-increased-in-value\/","title":{"rendered":"Erich Gall \u2013 In the digital age, traditional mail has increased in value"},"content":{"rendered":"<div class=\"block block--intro relative \"  id=\"block_f1ccba201daa51675147f410575b1f98\" data-id=\"\">\n\n\n\t\n\t\t<div class=\"bg--light\">\n\n\t\t<div class=\"object-fit-con\">\n\t\t\t<picture>\n\t            <source \n\t                media=\"(min-width: 801px)\" \n\t                srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag.jpg 2400w,\n\t                \thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag.jpg 1920w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1600x550.jpg 1600w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1400x481.jpg 1400w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1200x413.jpg 1200w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1024x352.jpg 1024w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-800x275.jpg 800w\"\n\t                sizes=\"100vw\">\n\n\n\t            \n\t                <source \n\t                    media=\"(max-width: 800px)\" \n\t                    srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1400x481.jpg 1400w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1200x413.jpg 1200w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1024x352.jpg 1024w,\n\t                        https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag.jpg 800w\"\n\t                    sizes=\"100vw\">  \n\t                \n\t            \n\t            <img decoding=\"async\" \n\t                src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-1920x660-ncag-1600x550.jpg\"\n\t                alt=\"Erich Gall \u2013 In the digital age, traditional mail has increased in value\" class=\"one-whole\">\n\t        <\/picture>\n\t    <\/div>\n\n\t\t<\/div>\n\n\t\n\t<div class=\"relative\">\n\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\n\t\t\t<nav class=\"breadcrumbs\" itemprop=\"breadcrumb\"><ol><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/\" itemprop=\"url\">n c ag<\/a><\/li>  <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/blog\/\" itemprop=\"url\">Blog<\/a><\/li><\/ol><\/nav>\n\t\t\t<div class=\"contact-icons\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/n-c-ag\/\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-linkedin\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@ncag.ch\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-mail\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+41447353838\">\n\t\t\t\t\t\t<i class=\"icon-phone\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"text--center\">\n\n\t\t\t\t<h1>A printed product should convey a message to the recipient. If it does, it makes people happy! If it doesn\u2019t, the message is lost.<\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text \" id=\"block_c2226a8a31b8958b990f9132590986f6\" data-id=\"\">\n\n\n\t<div class=\"container container--tiny margin-bottom--big\">\n\n\t\t\n\t\t<p><strong>Who doesn\u2019t feel happy when they see nicely wrapped mail in their mailbox, personally addressed and asking to be opened right away? When they smell that fresh printed ink wafting in the air when the mail is fished out, or when they turn the first page of a classy-looking printed product and get seduced by the desires its messages conjure up? That is the moment when the mail has arrived, in the truest sense of the word, carefully put together and dispatched by the sender, mail that recipients look forward to again and again. That is advertising as it is meant to be. In the digital age, physical mail has increased in value, says Erich Gall.<\/strong><\/p>\n<p>Interview with Erich Gall in 2017, Production Manager at n c ag, Urdorf <em>\u2013 Thomas Gysin<\/em><\/p>\n<p>A good printed product is one that manages to convey a message to customers. If it succeeds, it\u2019s a worthwhile investment; if it doesn\u2019t, a lot of money has been wasted and the company has created trouble for itself and others. As a production manager, Erich Gall knows all too well that there\u2019s a fine line between success and failure, and the sources of error are inherent in every single production stage. But he sees this as no reason to be afraid. The risk can be minimized by planning correctly right from the start, coordinating each step carefully and monitoring the entire production process meticulously all the way to the end.<\/p>\n<h4><strong>Specialists have taken over from generalists<\/strong><\/h4>\n<p>The rapid progress made by technologies and digitalization over the past twenty years has seen the once homogeneous production process split up into multiple individual and highly specialized service stages. While this has opened up new opportunities, it has also called for specialists whose knowledge is solely focused in their own field. The generalist has been eliminated, in a sense. As the person responsible for an order, however, you are a full-service contractor who has to understand every step of the production process. You have to coordinate the individual work steps performed by the specialists with precision timing. And to a point, you\u2019re also the interpreter acting between the specialists, having to explain why a previous job had to be done one way over another, and also the best way to carry out the subsequent work stages. Every order requires 100% smooth execution, with no quality compromise, no loss of time and no cost overruns \u2013 the latter definitely being an absolute no-no in today\u2019s world.<\/p>\n<h4><strong>The duty of a trustee<\/strong><\/h4>\n<figure id=\"attachment_2451\" aria-describedby=\"caption-attachment-2451\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2451 size-full\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-600x320-ncag.jpg\" alt=\"Erich Gall checks a layout at work in print - n c ag\" width=\"600\" height=\"320\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-600x320-ncag.jpg 600w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-600x320-ncag-300x160.jpg 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-600x320-ncag-475x253.jpg 475w, https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-600x320-ncag-260x139.jpg 260w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2451\" class=\"wp-caption-text\">As a production manager, meticulous planning and monitoring of all the individual work steps is required. On-site quality control is a must. With printed products, the decisive parameters are already laid down in prepress; when the big press is running, only marginal corrections are possible. That said, Erich Gall also performs his own checks here, even if we\u2019re talking about optimizing the end product by just a few decimals after the point.<\/figcaption><\/figure>\n<p>When an offer is submitted to a client, you\u2019re already responsible, and when the order confirmation comes in, you\u2019re definitely now accountable: the quality, deadline and price of an order are set out in black and white. As production manager, you not only have the technical responsibility for a product and the clearly specified delivery date, you are also accountable for the budget. In other words, there\u2019s a sum of money that has to be managed in a fiduciary capacity, a sum with little room for error; this amount is a fixed price that can\u2019t be exceeded.<\/p>\n<h4><strong>Between the hammer and the anvil: deadline pressure from two sides<\/strong><\/h4>\n<p>As technology has progressed, the pace of production has accelerated massively and lead times hugely shortened. What pleases customers has, however, become a double-edged sword for the workflows: for the gains just described, the new technology has not become cheaper. Companies wanting to ensure their equipment is always cutting-edge pay large investment costs, which have to be recouped. As a result, printing presses, for example, are hardly allowed to come to a standstill these days. In order to remain cost-effective and stay ahead of the competition, they have to be run at full capacity in two, sometimes three shifts. For production managers in charge of a job, this means playing by these rules. Especially with print runs reaching the millions, production lines have to be booked in advance and used within the scheduled time frame. If an order isn\u2019t ready in time, it can be costly. Production managers often find themselves caught between the hammer and the anvil. Although we now enjoy today\u2019s short lead times, we have to carefully calculate the timing as soon as an order comes in. In many cases, the required prepress processes are underestimated, for example for final approval, which often is needed for multiple languages and only is given in the second or third cycle. The same applies to paper orders. For large print runs, paper amounting to several tons has to be produced first \u2013 and this is often forgotten.<\/p>\n<h4><strong>The quiet satisfaction of a good result<\/strong><\/h4>\n<p>A production manager never really has time, and certainly not for celebrating. Nonetheless, they do get a particular sense of satisfaction on the days when a printed product is delivered. When you hold the finished product in your hands, carefully check all the technical details again, enjoy the quality of the paper, the print quality and the precision achieved by the finishing department &#8230; and finally, when the deadline has been met right to the very end and you\u2019ve stayed within budget. Then you\u2019re allowed to celebrate, but just a little bit.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text  right  bg--grey\">\n\n\t\t\n\t<div class=\"flex flex--wrap right margin-bottom--huge\">\n\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t<picture>\n\t                <source \n\t                    media=\"(min-width: 801px)\" \n\t\t\t\t\t\tsrcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1024w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag-800x675.jpg 800w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag-620x523.jpg 600w\" sizes=\"50vw\" \/> \n\n\t\t\t\t\t<source \n\t\t                    media=\"(max-width: 800px)\" \n\t\t                    srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1600w,\n\t\t                    \t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1400w,\n\t\t                    \t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg 1024w,\n\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag-800x675.jpg 800w\"\n\t\t                    sizes=\"100vw\">  \n\t                    \n\t                <img decoding=\"async\" \n\t                    src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/07\/BLOG-ERICH-960x810-ncag.jpg\"\n\t                    alt=\"Erich Gall privately on his motorcycle - n c ag\" class=\"one-whole\" loading=\"lazy\"\n\n\t                    \t\t\t\t\t\t\twidth=\"960\" \n\t\t                    height=\"810\"\n\t\t\t\t\t\t>\n\t\t        <\/picture>\n\n\t\t    \t\t    <\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t<p><strong>Erich Gall, Production Manager<\/strong><\/p>\n<p>Erich Gall has been responsible for technology in his role as production manager at n c ag since 2004, and is also a client consultant. Erich Gall has worked in all areas of production, knows the technical processes and capabilities in the entire prepress segment and in printing, and has been involved at every stage in the complex evolution from the analog to the digital age during the last 40 years. At n c ag, he greatly values the excellent teamwork \u2013 everyone pulling in the same direction and always ready to help each other. Erich Gall is father to two daughters, loves authentic, simple Italian cuisine produced for example by his nonna, or a barbecue with friends. And, like his wife, he is a passionate Harley rider.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Who doesn\u2019t feel happy when they see nicely wrapped mail in their mailbox, personally addressed and asking to be opened right away?<\/p>\n","protected":false},"author":3,"featured_media":2455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-7891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erich Gall \u2013 In the digital age, traditional mail has increased in value - n c ag<\/title>\n<meta name=\"description\" content=\"Printed products should convey a message to the recipient. 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