{"id":12238,"date":"2025-03-31T15:00:05","date_gmt":"2025-03-31T13:00:05","guid":{"rendered":"https:\/\/ncag.ch\/?p=12238"},"modified":"2025-04-28T16:47:57","modified_gmt":"2025-04-28T14:47:57","slug":"a-new-generation-of-digital-asset-management","status":"publish","type":"post","link":"https:\/\/ncag.ch\/en\/blog\/a-new-generation-of-digital-asset-management\/","title":{"rendered":"A new generation of Digital Asset Management"},"content":{"rendered":"<div class=\"block block--intro relative \"  id=\"block_29e1c2ff8f8fb9f08cf9ec1d04fe1335\" data-id=\"\">\n\n\n\t\n\t\t<div class=\"bg--light\">\n\n\t\t<div class=\"object-fit-con\">\n\t\t\t<picture>\n\t            <source \n\t                media=\"(min-width: 801px)\" \n\t                srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag.jpg 2400w,\n\t                \thttps:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag.jpg 1920w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-1600x550.jpg 1600w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-1400x481.jpg 1400w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-1200x413.jpg 1200w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-1024x352.jpg 1024w,\n\t                    https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-800x275.jpg 800w\"\n\t                sizes=\"100vw\">\n\n\n\t            \n\t                <source \n\t                    media=\"(max-width: 800px)\" \n\t                    srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-472x320-ncag.jpg 1400w,\n\t                            https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-472x320-ncag.jpg 1200w,\n\t                            https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-472x320-ncag.jpg 1024w,\n\t                            https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-472x320-ncag.jpg 800w\"\n\t                    sizes=\"100vw\">  \n\n\t            \n\t            <img decoding=\"async\" \n\t                src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2023\/04\/BLOG-DAM-FYLR-1920x660-v2-ncag-1600x550.jpg\"\n\t                alt=\"A new generation of Digital Asset Management\" class=\"one-whole\">\n\t        <\/picture>\n\t    <\/div>\n\n\t\t<\/div>\n\n\t\n\t<div class=\"relative\">\n\n\t\t<div class=\"container\">\n\n\t\t\t\t\t\n\t\t\t<nav class=\"breadcrumbs\" itemprop=\"breadcrumb\"><ol><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/\" itemprop=\"url\">n c ag<\/a><\/li>  <li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a href=\"https:\/\/ncag.ch\/en\/blog\/\" itemprop=\"url\">Blog<\/a><\/li><\/ol><\/nav>\n\t\t\t<div class=\"contact-icons\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/n-c-ag\/\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-linkedin\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:info@ncag.ch\" target=\"_blank\" class=\"linkedin\">\n\t\t\t\t\t\t<i class=\"icon-mail\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+41447353838\">\n\t\t\t\t\t\t<i class=\"icon-phone\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"text--center\">\n\n\t\t\t\t<h1 style=\"font-weight: 400;\"><strong>A new generation of Digital Asset Management<\/strong><\/h1>\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text \" id=\"block_e2e11433a2bf4decdf76ff93dc97d106\" data-id=\"\">\n\n\n\t<div class=\"container container--tiny margin-bottom--big\">\n\n\t\t\n\t\t<p style=\"font-weight: 400;\"><strong>Modern Digital Asset Management (DAM) systems like the new version of myASSETS have little in common with the image databases of the past: they seamlessly connect with all publishing channels, automate content processes, and enable process-driven use of generative AI.<\/strong><\/p>\n<p style=\"font-weight: 400;\">With a Digital Asset Management (DAM) system, companies store and manage all files used in communication and marketing: images, graphics, texts, layouts, presentations, and other content. However, the growth of digital channels, along with the increasing speed and volume of communication, poses significant challenges for our clients.<\/p>\n<p style=\"font-weight: 400;\">With the new version of <a href=\"https:\/\/ncag.ch\/en\/software-solutions\/digital-asset-management\/\"><strong>myASSETS<\/strong><\/a>, we&#8217;ve developed a solution to help companies meet these challenges. New customer projects, such as those for <a href=\"https:\/\/ncag.ch\/en\/reference\/eurotrek-ag\/\"><strong>Eurotrek<\/strong><\/a> and <a href=\"https:\/\/ncag.ch\/en\/reference\/knecht-reisen-ag\/\"><strong>Knecht Reisen<\/strong><\/a>, have already been implemented using the new solution, and existing customer setups are being gradually migrated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12270\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag.png\" alt=\"\" width=\"910\" height=\"575\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag.png 910w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-300x190.png 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-768x485.png 768w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-800x505.png 800w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-620x392.png 620w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-475x300.png 475w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-960x575-ncag-260x164.png 260w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p style=\"font-weight: 400;\">With myASSETS, you can organize, find, share, and publish all content from a central location. The solution automates production, integrates efficient AI tools directly into workflows, and connects publishing and content management systems via interface.<\/p>\n<p style=\"font-weight: 400;\">Because myASSETS is seamlessly integrated into our web-based publishing portal <a href=\"https:\/\/ncag.ch\/en\/software-solutions\/\"><strong>myPUBLISH<\/strong><\/a>, the DAM system forms the core of digital publishing processes. It enables automated output to all channels, supports database publishing and web-to-print solutions, and allows the creation of dedicated media portals. It also offers a range of modern AI and automation features to boost efficiency.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12268\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag.png\" alt=\"\" width=\"910\" height=\"575\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag.png 910w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-300x190.png 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-768x485.png 768w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-800x505.png 800w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-620x392.png 620w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-475x300.png 475w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-KI-BESCHREIBUNG-960x575-ncag-260x164.png 260w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h4 style=\"font-weight: 400;\"><strong>Integrated AI Support<\/strong><\/h4>\n<p style=\"font-weight: 400;\">Leverage the power of AI directly within your DAM system: tag and categorize any number of images at the push of a button, automatically generate image descriptions during import, check compliance with your image guidelines, or optimize parameters such as contrast and color space. You have full flexibility to connect to any GPT service, centrally manage your prompts, and even display the costs directly in the user interface. This way, you can easily implement centrally controlled AI processes for your team, ensuring cost efficiency and saving time.<\/p>\n<p style=\"font-weight: 400;\">For our client <strong>Interhome<\/strong>, we use AI-based image recognition to automatically detect and categorize rooms in photos. Pictures of kitchens, living rooms, or bedrooms are automatically recognized and sorted for display on the website. Classification takes place fully automatically during import, handling several thousand images per day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12266\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag.png\" alt=\"\" width=\"910\" height=\"575\" srcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag.png 910w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-300x190.png 300w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-768x485.png 768w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-800x505.png 800w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-620x392.png 620w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-475x300.png 475w, https:\/\/ncag.ch\/wp-content\/uploads\/2025\/04\/LAPTOP_DAM-FYLR-PROTECTED-AREA-960x575-ncag-260x164.png 260w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h4 style=\"font-weight: 400;\"><strong>Automated Output and Publishing<\/strong><\/h4>\n<p style=\"font-weight: 400;\">Via interfaces, content can be automatically pushed to third-party systems such as a CMS, an online shop, or an ERP system. myASSETS can transfer files, provide asset URLs, and even output defined metadata like article numbers. Custom file formats \u2014 e.g., for image size, resolution, or color space \u2014 can be created \u201con the fly\u201d during export, significantly reducing storage load. With special image features like Focal Point and Protected Area, you ensure that the main subject of the image always remains the focus \u2014 regardless of format or crop.<\/p>\n<p style=\"font-weight: 400;\">For our customer <a href=\"https:\/\/ncag.ch\/en\/reference\/eurotrek-ag\/\"><strong>Eurotrek<\/strong><\/a>, product managers manage all images and maps for their trips directly in myASSETS. The image database not only serves as the foundation for catalog production and the partner portal but is also set to become the central image source for the connected website.<\/p>\n<h4 style=\"font-weight: 400;\"><strong>Innovation Combined with Publishing Know-How<\/strong><\/h4>\n<p style=\"font-weight: 400;\">We\u2019ve actively shaped and learned from many changes and transitions in the publishing world \u2014 and we bring that expertise into our software and every customer project. The new features not only offer innovative solutions for current publishing challenges but also support and automate real-life business processes. This allows innovation to be integrated not just into test projects, but also into regular workflows across the entire organization.<\/p>\n<p style=\"font-weight: 400;\"><strong>Learn more about <a href=\"https:\/\/ncag.ch\/en\/software-solutions\/digital-asset-management\/\">myASSETS<\/a><\/strong><\/p>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--spacer \"id=\"block_889b379831479157f7fb3e190abdbd1e\" data-id=\"\">\n\n\n\t<div class=\"container\">\n\n\t\t<div class=\"line\"><\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--experts margin-bottom--big\">\n\n\t\t\n\t<div class=\"container container--tiny\">\n\n\t\t<div class=\"margin-bottom--big text--center\">\n\t\t\t<h3>Your digital publishing experts<\/h3>\n<p style=\"text-align: center;\">If you need help with your next project, we are available for initial discussions and consultations. Just get in touch with us.<\/p>\n\t\t<\/div>\n\n\t<\/div>\n\n\n\t<div class=\"container relative margin-bottom--big\">\n\n\t\t\n\t\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--center\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole  xs-margin-bottom\">\n\n\t\t\t\t\t\t\t<div class=\"person\">\n\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Irene-Aeppli-472x320-ncag-260x176.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Irene-Aeppli-472x320-ncag.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Irene-Aeppli-472x320-ncag.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Irene-Aeppli-472x320-ncag.jpg 375w\" \n\t\t\t\t\t\t\t\t\t\tsizes=\"(min-width:1000px) 475px\"\n\t\t\t\t\t\t\t\t\t\talt=\"Irene Aeppli\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Irene Aeppli<\/h4>\n\t\t\t\t\t\t\t\t\t<h5>CEO<\/h5>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+41447353868\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-phone-outline\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t+41 44 735 38 68\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:i.aeppli@ncag.ch\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-email\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\ti.aeppli@ncag.ch\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/irene-aeppli\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-in\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\tLinkedIn\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"person__blog\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ncag.ch\/en\/blog\/irene-aeppli-an-organization-has-many-faces\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M192 32c0 17.7 14.3 32 32 32c123.7 0 224 100.3 224 224c0 17.7 14.3 32 32 32s32-14.3 32-32C512 128.9 383.1 0 224 0c-17.7 0-32 14.3-32 32zm0 96c0 17.7 14.3 32 32 32c70.7 0 128 57.3 128 128c0 17.7 14.3 32 32 32s32-14.3 32-32c0-106-86-192-192-192c-17.7 0-32 14.3-32 32zM96 144c0-26.5-21.5-48-48-48S0 117.5 0 144V368c0 79.5 64.5 144 144 144s144-64.5 144-144s-64.5-144-144-144H128v96h16c26.5 0 48 21.5 48 48s-21.5 48-48 48s-48-21.5-48-48V144z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>An organization has many faces<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"padding-top--small\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole  xs-margin-bottom\">\n\n\t\t\t\t\t\t\t<div class=\"person\">\n\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Mike-Spoerri-472x320-ncag-260x176.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Mike-Spoerri-472x320-ncag.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Mike-Spoerri-472x320-ncag.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/ncag.ch\/wp-content\/uploads\/2022\/09\/MITARBEITER-Mike-Spoerri-472x320-ncag.jpg 375w\" \n\t\t\t\t\t\t\t\t\t\tsizes=\"(min-width:1000px) 475px\"\n\t\t\t\t\t\t\t\t\t\talt=\"Mike Spoerri\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<h4>Mike Spoerri<\/h4>\n\t\t\t\t\t\t\t\t\t<h5>COO, Key Account Manager<\/h5>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+41793562526\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-phone-outline\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t+41 79 356 25 26\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:m.spoerri@ncag.ch\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-email\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\tm.spoerri@ncag.ch\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/mike-spoerri-28855a9\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"icon-in\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\tLinkedIn\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"person__blog\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ncag.ch\/en\/blog\/mike-spoerri-success-comes-down-to-the-employees\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M192 32c0 17.7 14.3 32 32 32c123.7 0 224 100.3 224 224c0 17.7 14.3 32 32 32s32-14.3 32-32C512 128.9 383.1 0 224 0c-17.7 0-32 14.3-32 32zm0 96c0 17.7 14.3 32 32 32c70.7 0 128 57.3 128 128c0 17.7 14.3 32 32 32s32-14.3 32-32c0-106-86-192-192-192c-17.7 0-32 14.3-32 32zM96 144c0-26.5-21.5-48-48-48S0 117.5 0 144V368c0 79.5 64.5 144 144 144s144-64.5 144-144s-64.5-144-144-144H128v96h16c26.5 0 48 21.5 48 48s-21.5 48-48 48s-48-21.5-48-48V144z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Success comes down to the employees<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ncag.ch\/en\/blog\/ai-will-increase-the-benefits-of-pim-systems\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M192 32c0 17.7 14.3 32 32 32c123.7 0 224 100.3 224 224c0 17.7 14.3 32 32 32s32-14.3 32-32C512 128.9 383.1 0 224 0c-17.7 0-32 14.3-32 32zm0 96c0 17.7 14.3 32 32 32c70.7 0 128 57.3 128 128c0 17.7 14.3 32 32 32s32-14.3 32-32c0-106-86-192-192-192c-17.7 0-32 14.3-32 32zM96 144c0-26.5-21.5-48-48-48S0 117.5 0 144V368c0 79.5 64.5 144 144 144s144-64.5 144-144s-64.5-144-144-144H128v96h16c26.5 0 48 21.5 48 48s-21.5 48-48 48s-48-21.5-48-48V144z\"\/><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>AI will increase the benefits of PIM systems<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"padding-top--small\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\t\n\n\t<div class=\"container relative\">\n\n\t\t\t\t\t<div class=\"text--center\">\n\t\t\t\t<a href=\"https:\/\/ncag.ch\/en\/contact\/\" class=\"btn\">\n\t\t\t\t\tContact\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Modern DAM systems such as myASSETS work seamlessly with all publishing channels, automate content processes and integrate AI.<\/p>\n","protected":false},"author":4,"featured_media":12279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[14],"tags":[97,75,98,68,99],"class_list":["post-12238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-asset-management-en","tag-media-production","tag-medienproduktion-en","tag-software-solutions","tag-software-loesungen-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new generation of Digital Asset Management - n c 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